The Safeena Story
Safeena Basmati Rice was launched by Amir Rice Mills (Pvt) Ltd with a bold vision: to become the premier
rice brand, cherished and consumed by people around the globe. This vision is anchored in a steadfast commitments to delivering consistent quality and ensuring customer satisfaction with every purchase—a promise that lies at the
heart of Amir Rice Mills' business values.
Today, Safeena Basmati Rice is one of the largest-selling rice brands across modern trade outlets in Pakistan. Its international presence spans over the Globe, showcasing its commitment to delivering premium rice worldwide.
Founder & Chairman
Mian Abdul Rasheed
The story of the Amir Rice Mills( Pvt) Ltd begins with its founder and chairman Mian Abdul Rasheed, and dates all the way back to 1965. It was around that time he bought an ordinary traditional rice husking machine. By 1982 he had expanded the business by adding new machinery of paddy husking and miling with husk fire type paddy dryers to build what is today known as Amir Rice Mills (Pvt) Ltd.
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CEO's Message
Mian Amir Aziz
It is our mission to provide quality rice at an affordable price to all our custom- ers. We at Amir Rice Mills (Pvt) Ltd are optimistic that we could likewise achieve our set goals if we continue to work with you as a team. So, to our business partners, who are indeed our stakeholders, we pledge to continue to encourage our after-sales services, promotional team to be more proactive in their approach by making more frequent market visits to you, as well as conducting more rice seminars throughout the region.
We continuously improve the Quality of rice from Farming to Processing and export. Amir Rice Mills (Pvt) Ltd will continue its efforts to produce and provide our customers with excellent quality products without compromising on service to our customers. Currently we are amongst the leading exporters of rice in the coun- try, reaffirming our stance on quality. Today our firm has ultra-modern, fully automatic, computerized plants to provide our customers with the best quality of rice. Technologically advanced machinery dries the paddy for processing, automatic computerized machines remove the rice husk, polishes the rice and sort out the best grains of Rice. Finally, fully automatic machines are deployed for packaging purposes. With operations and markets spanning the globe, we export to around 60 countries with diverse and nutritious rice products. Innova- tion is the key to our success and our brands represent superior taste experi- ences and quality around the world.
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Mian Umair Aziz
Director
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Mian Ammar Aziz
Director
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Mian Uzair Aziz
Director