The Safeena Story
Safeena Basmati Rice was launched by Amir Rice Mills (Pvt) Ltd with a bold vision: to become the premier
rice brand, cherished and consumed by people around the globe. This vision is anchored in a steadfast commitments to delivering consistent quality and ensuring customer satisfaction with every purchase—a promise that lies at the
heart of Amir Rice Mills' business values.
Today, Safeena Basmati Rice is one of the largest-selling rice brands across modern trade outlets in Pakistan. Its international presence spans over the Globe, showcasing its commitment to delivering premium rice worldwide.
A Legacy of Excellence: Amir Rice Mills (Pvt) Ltd
The story of Amir Rice Mills (Pvt) Ltd. begins with the founder Mian Abdul Rashid and dates to 1965. It was around that time he bought an ordinary traditional rice husking machine and by 1982 he had expanded by adding new machinery of paddy husking and milling with husk fire type paddy dryers to create what is today known as Amir Rice Mills (Pvt) Ltd.
International Brands
Safeena 1121 Steam Premium Basmati Rice
Safeena 1121 Sella Premium Basmati Rice
Local Brands
Safeena 1121 Steam Rice
Safeena Pure Basmati Sella Rice
Safeena PK 386 Steam Rice
Safeena 1121 Steam Broken Rice
Safeena 1121 Basmati White Rice
Safeena 1121 Steam Basmati Rice
Safeena 1121 Steam Short Grain
Safeena Gold XXXL Basmati Rice
Customer Testimonials
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