Safeena Basmati Rice was launched by Amir Rice Mills (Pvt.) Ltd. with a bold vision — to become the premier rice brand, cherished and enjoyed by people around the world.This vision is built on a steadfast commitment to consistent quality and customer satisfaction with every purchase — a promise that lies at the heart of Amir Rice’s core values.Today, Safeena Basmati Rice stands among the largest-selling rice brands across modern trade outlets in Pakistan. Its growing international presence reflects Amir Rice’s dedication to delivering premium-quality rice to households around the globe.
This is my 3rd purchase. Excellent rice quality. Always found it delicious with great aroma.
Excellent rice — clean, flavorful, and perfect for daily use or special dishes alike
Very happy with this rice. It cooks fast, looks elegant, and tastes authentic.
This basmati rice makes my biryani look and taste amazing. Guests always compliment it!
I was amazed by how fluffy and non-sticky it turns out. Great quality and value!